Privacy Policy
Effective Date: August 31, 2026
Church’s Flooring (“Church’s Flooring,” “we,” “us,” or “our”) respects your privacy and is committed to protecting the personal information you provide to us. This Privacy Policy explains how we collect, use, disclose, store, and protect information obtained through our website, social media pages, advertising campaigns, lead forms, customer relationship management systems (“CRM”), communications, and other online or offline interactions.
By visiting our website, submitting information through one of our forms, contacting us, communicating with us through social media, requesting services, or otherwise interacting with Church’s Flooring, you acknowledge that you have read and understood this Privacy Policy.
1. Information We Collect
Depending on how you interact with us, we may collect information including:
Information You Provide Directly
You may voluntarily provide information such as:
First and last name
Email address
Telephone number
Mailing or property address
ZIP code
Information about your home or property
Flooring preferences and project details
Information regarding the services you are interested in
Preferred appointment dates or times
Information submitted through contact forms, quote requests, surveys, or other forms
Communications you send to us
Information you provide through social media or messaging platforms
Any other information you voluntarily provide
You are not required to provide personal information; however, certain information may be necessary for us to respond to your inquiry, provide an estimate, schedule an appointment, or provide requested services.
Information Collected Automatically
When you visit our website or interact with our digital advertising, we and certain third-party service providers may automatically collect information about your device and activity. This may include:
IP address
Browser type
Operating system
Device type
Approximate geographic location
Referring website or source
Pages viewed
Links or buttons clicked
Date and time of visits
Website interactions
Advertising interactions
Forms viewed or submitted
Information about how you interact with our website and advertisements
This information may be collected through cookies, pixels, tags, scripts, SDKs, analytics technologies, and similar tracking technologies.
2. How We Use Information
We may use information we collect for legitimate business purposes, including:
Responding to inquiries and requests
Providing estimates and quotes
Scheduling consultations, appointments, measurements, or installations
Providing and managing flooring services
Communicating with customers and prospective customers
Sending appointment reminders and service-related communications
Following up on inquiries and estimates
Managing customer relationships
Improving our products and services
Understanding how visitors use our website
Measuring advertising and marketing performance
Improving our advertising campaigns
Delivering relevant advertisements
Creating advertising audiences and remarketing audiences
Identifying potential customers who may be interested in our services
Preventing fraud, abuse, and security incidents
Maintaining and improving our website and digital services
Complying with applicable laws and legal obligations
3. Marketing and Advertising
Church’s Flooring may use personal information and information about your interactions with our website, advertisements, forms, and other digital properties for marketing and advertising purposes.
This may include using information to:
Measure the effectiveness of advertisements
Understand which advertisements generate inquiries
Create or manage advertising audiences
Conduct remarketing or retargeting campaigns
Deliver advertisements on third-party platforms
Measure conversions and lead generation
Improve future advertising campaigns
Communicate with individuals who have requested information about our services
We may use third-party advertising and analytics services to assist with these activities.
These services may include platforms such as Meta, Facebook, Instagram, Google, and other advertising, analytics, marketing, lead-management, or technology providers used by Church’s Flooring or its authorized marketing partners.
4. Meta, Facebook, and Instagram
Church’s Flooring may use Meta technologies, including Facebook, Instagram, Meta Pixel, Conversions API, lead forms, custom audiences, and related advertising and measurement technologies.
If you interact with a Church’s Flooring advertisement on Facebook or Instagram, submit a Meta lead form, visit our website after interacting with an advertisement, or otherwise engage with our advertising, information associated with that interaction may be provided to or collected by Meta.
We may use information obtained through these technologies to:
Receive and respond to inquiries
Measure advertising performance
Improve advertising campaigns
Create or manage advertising audiences
Conduct remarketing
Measure conversions
Deliver advertisements that may be relevant to individuals who have interacted with our business
Meta may independently collect and process information in accordance with its own policies and terms. Your interactions with Facebook and Instagram are also subject to Meta's applicable privacy policies and terms.
5. Lead Forms and Third-Party Platforms
Church’s Flooring may collect information through lead forms and other forms hosted by third-party platforms, including social media and advertising platforms.
For example, you may submit your name, phone number, email address, ZIP code, property information, or project information through a Facebook or Instagram lead form rather than directly through our website.
Information submitted through these forms may be transmitted to Church’s Flooring and/or our authorized service providers, CRM systems, marketing platforms, or other business systems for the purpose of responding to your request and managing your inquiry.
Third-party platforms may also independently collect and process information according to their own privacy policies.
6. Customer Relationship Management (CRM) Systems
We may use third-party CRM, lead management, scheduling, communication, and business management platforms to store and manage information about customers and prospective customers.
Information may be transferred into these systems when you:
Submit a website form
Submit a social media lead form
Request an estimate
Contact our business
Schedule an appointment
Communicate with us
Respond to a marketing campaign
CRM systems may be used to organize customer information, track inquiries, manage appointments, communicate with customers, and evaluate marketing and sales performance.
7. Service Providers and Business Partners
We may share personal information with third parties that provide services on our behalf or assist us in operating our business.
These may include:
CRM and lead management providers
Website hosting providers
Analytics providers
Advertising and marketing platforms
Social media platforms
Email and text communication providers
Appointment scheduling providers
Payment processors
Technology providers
IT and security providers
Contractors or service providers involved in fulfilling your request
Professional advisors, such as attorneys, accountants, or insurance providers
These parties may only receive information reasonably necessary to perform the services they provide to us, subject to applicable agreements and legal requirements.
8. Text Messages, Phone Calls, and Email Communications
If you provide your telephone number or email address, we may contact you regarding your inquiry, estimate, appointment, project, or requested services.
Depending on the information you provide and applicable consent requirements, we may also send marketing communications by telephone call, text message, email, or other electronic means.
Message and data rates may apply to text messages.
You may opt out of marketing text messages by replying STOP to a marketing text message. You may also contact us using the information provided below to request that we stop sending marketing communications.
Opting out of marketing communications does not necessarily prevent us from sending non-marketing communications that are reasonably necessary to provide services you have requested, such as appointment confirmations or important information regarding an active project.
9. Cookies and Tracking Technologies
Our website and third-party services we use may employ cookies, pixels, tags, scripts, and similar technologies.
These technologies may be used for purposes including:
Website functionality
Security
Analytics
Understanding website usage
Advertising measurement
Remarketing
Audience creation
Improving user experience
Measuring conversions
You may be able to manage certain cookies and tracking technologies through your browser settings or through privacy controls made available on our website.
Please understand that disabling certain technologies may affect the functionality of portions of our website.
10. Analytics
We may use third-party analytics services to understand how visitors interact with our website and marketing campaigns.
Analytics providers may collect information such as device information, browser information, IP address, pages viewed, interactions, referral sources, and other usage information.
Analytics data may be used to understand website performance, improve our services, measure marketing effectiveness, and make business decisions.
11. Sharing and Disclosure of Information
We do not share personal information with third parties for purposes unrelated to our business operations except as described in this Privacy Policy or as otherwise permitted or required by law.
We may disclose information:
To service providers assisting us with business operations
To advertising and marketing platforms
To CRM and lead management providers
To analytics providers
To contractors or service providers involved in providing requested services
When necessary to comply with a legal obligation
To respond to lawful requests from governmental authorities
To protect our rights, property, safety, customers, or others
To investigate fraud, security issues, or other unlawful activity
In connection with a merger, acquisition, sale, financing, reorganization, or other business transaction
With your consent or at your direction
12. Sale or Sharing of Personal Information
Church’s Flooring does not sell personal information for monetary consideration in the ordinary course of our business.
However, certain advertising and analytics technologies may involve the disclosure of information or identifiers to third-party advertising platforms for purposes such as advertising measurement, audience creation, analytics, or personalized advertising.
Where applicable law provides you with the right to opt out of certain forms of sharing, targeted advertising, or similar processing, we will provide applicable mechanisms for exercising those rights.
13. Data Security
We take reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, use, alteration, disclosure, or destruction.
However, no method of transmitting or storing information electronically is completely secure. We cannot guarantee that personal information will always remain completely secure.
14. Data Retention
We may retain personal information for as long as reasonably necessary to:
Provide requested services
Maintain business and customer records
Respond to inquiries
Complete transactions
Manage customer relationships
Comply with legal, tax, accounting, or regulatory requirements
Resolve disputes
Enforce agreements
Protect our legitimate business interests
The length of time information is retained may vary depending on the type of information and the purpose for which it was collected.
15. Third-Party Websites and Services
Our website, advertisements, emails, or social media pages may contain links to third-party websites, applications, or services.
We are not responsible for the privacy practices, security, content, or policies of third-party websites or services.
Your use of third-party platforms, including Facebook, Instagram, Google, or other services, is governed by the privacy policy and terms of that third party.
We encourage you to review the privacy policies of any third-party services you use.
16. Social Media
Church’s Flooring maintains and may operate social media pages, profiles, advertisements, and other accounts on third-party platforms.
Information you voluntarily post publicly on our social media pages may be visible to others.
We may receive information when you interact with our social media pages, advertisements, messages, or lead forms. Third-party social media platforms may also collect information about your interactions with our pages and advertising.
Your use of social media platforms is governed by the privacy policies and terms of those platforms.
17. Children's Privacy
Our services are intended for adults and are not directed toward children under the age of 13.
We do not knowingly request or intentionally collect personal information from children under 13 through our website or marketing activities.
If you believe a child has provided personal information to us, please contact us so that we can take appropriate steps to address the situation.
18. Your Privacy Choices and Rights
Depending on where you live and applicable law, you may have certain rights regarding your personal information.
These rights may include the ability to:
Request access to personal information we maintain about you
Request correction of inaccurate information
Request deletion of personal information, subject to applicable exceptions
Opt out of certain marketing communications
Opt out of certain targeted advertising or data-sharing activities where applicable
Request information about how your personal information is collected or used
To exercise an applicable privacy right, contact us using the information provided below.
We may need to verify your identity before completing certain requests.
Certain information may be retained when required or permitted by law.
19. Do Not Track
Some web browsers may provide a “Do Not Track” signal. Because there is currently no universally accepted standard for interpreting such signals, our website may not respond to all browser-based Do Not Track signals.
Where applicable law requires us to recognize a legally valid privacy preference signal, we will take reasonable steps to comply with those requirements.
20. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our business practices, technology, legal requirements, or services.
When we make changes, we will update the “Effective Date” at the top of this Privacy Policy.
Your continued use of our website or services after an updated Privacy Policy becomes effective constitutes acknowledgment of the updated policy to the extent permitted by applicable law.
21. Contact Us
If you have questions about this Privacy Policy, want to exercise an applicable privacy right, or have concerns regarding how your personal information is handled, please contact Church’s Flooring through the contact information provided on our website.
Church’s Flooring
2465 NY-332, Canandaigua, NY 14424
585-412-6276
info@churchsflooring.com
22. Important Notice Regarding Third-Party Platforms
Church’s Flooring may use third-party platforms and technology providers to operate our website, manage leads, communicate with customers, analyze website activity, and conduct advertising.
These platforms may process information independently or on our behalf. Their processing of information may be governed by their own privacy policies and terms.
Our use of third-party technology does not mean that Church’s Flooring controls the privacy practices of those third parties.
By interacting with Church’s Flooring through third-party platforms, including social media, advertising platforms, lead forms, or messaging services, you acknowledge that those platforms may separately collect and process information according to their own policies.